If you work in real estate, you know that certain trends have always existed that aren’t going anywhere. There will never not be homeowners and sellers; there will never not be hot spots and declining areas; and there will never not be a real estate agent to help you each step of the way.
But here’s the cold-hard truth: technology is changing everything. All of those statements above are being upended in some way by technology and day by day, technology changes. The good news is that it’s all for the better; technology better connects prospective homeowners to what they’re looking for, and sellers to the markets they need to access. But here’s what makes it so pertinent to us agents: now, if you’re not with it, you’ll quickly fall behind.
With technology constantly changing, real estate agents need to be fast on their feet to keep up.
This shouldn’t come as a surprise though—and in many ways, advancing technology has helped real estate agents. Due to technology, buyers are more informed than they’ve ever been, and their process needs to be specifically tailored to what they’re looking for. But agents need to understand that the newest buyers have a set of demands wholly different than previous generations. They expect agents to be just as savvy in this search, which puts a new demand on agents to come up with a suite of features, like VR tours, social media presences, and other fast-growing trends.
However, here at Big Sky Brokers, we do our best to embrace technological changes. Technology trends should be thrilling as new ways to connect with target markets are constantly arising. The key is to realize that you’ll always be learning how to do more and improve upon your business. The challenge is yours!
For more information on how technology is changing the market, contact Big Sky Brokers today!